During a recent visit to a major IT retailer I was amased by the number of people proudly queueing up to purchase a new printer. I found myself thinking, “how can they still not know in 2010 that they are being ripped off.” I felt like standing outside the store with a board pointing to my shop. Had I done this I am sure I would have been moved on because the store manager would know the truth of it. That customers purchase a “so-called” cheap printer only to find out to their cost later that the replacement cartridges are astronomically expensive. I have heard the cost of printer ink compared to that of unicorn blood. I am certain that no argument attempting to justify cartridge prices that these retail outlets care to make, would stand up for 1 second against our Continuink printers and ink. Please check out your options with us before you make an expensive mistake. One free phone call could well save you £100′s. Even if you don’t end up purchasing one of our products we will happily advise you on what’s good and what’s not for free. Call us on 0800 849 6344.