During a recent visit to a major IT retailer I was amased by the number of people proudly queueing up to purchase a new printer. I found myself thinking, “how can they still not know in 2010 that they are being ripped off.” I felt like standing outside the store with a board pointing to my shop. Had I done this I am sure I would have been moved on because the store manager would know the truth of it. That customers purchase a “so-called” cheap printer only to find out to their cost later that the replacement cartridges are astronomically expensive. I have heard the cost of printer ink compared to that of unicorn blood. I am certain that no argument attempting to justify cartridge prices that these retail outlets care to make, would stand up for 1 second against our Continuink printers and ink. Please check out your options with us before you make an expensive mistake. One free phone call could well save you £100′s. Even if you don’t end up purchasing one of our products we will happily advise you on what’s good and what’s not for free. Call us on 0800 849 6344.

How much does 1ml of ink cost?

The answer is a lot!  However did you know that the cost can vary greatly for the same printer?  In another post I suggested that using the XL type cartridge if you can would save money.  Here is the shocking truth.  HP produce great products and they are the leaders in terms of inkjet market share so why produce 2 different cartridges for the same printer, don’t they make enough money already.  The 350 cartridge costs £14 on their website.  It contains only 4ml of ink so each ml costs you £3.50p !  The 350XL will aslo work in the same printer and it costs £29 for 25ml of ink so each ml costs you £1.16p.  That is quite a difference, £3.50 vs £1.16!  Other manufacturers are also doing this.

I think I know which one I would purchase.

I just had to share this. I must have one!