Dell have announced the launch of their range of “Nextlife” inkjet cartridges and have described them as ‘industry changing’ as if they are some innovative product. I have never heard a bigger heap of hyped up balderdash in all my life.

Nextlife are a range of remanufactured cartridges for 70% of HP, Canon, Epson, Lexmark and their own Dell printers. Their marketing material claims that you can save ‘up to’ 20% and print ‘up to’ 20% more when compared to branded cartridges.

Granted the packaging is made from 50% post consumer waste and is 100% recyclable but the ‘up to’ is just legal speak for ‘may not be as much as 20%’.
This approach is more environmentally friendly than purchasing new cartridges every time but…..
why would you use this product instead of the multitude of much cheaper, reliable products that have been available for years?

Get this, Dell printer owners. You purchase your dell printer cartridge, on-line as you can’t get them in the shops, then when it is empty you send it back to Dell. They then refill it and sell it back to you for only ‘up to’ 20% less than the price you have already paid for it. Sounds like money for old rope to me.

I wonder what Lexmark have to say about this bearing in mind that they manufacture Dell inkjet printers and the cartridges !